Social Nerwork

Email: / Phone: +31 (0)20 673 4774 / Mobile: +31 (0)6 520 66 499
Email: / Phone: +31 (0)20 673 4774 / Mobile: +31 (0)6 520 66 499

Making training effective

Training is one of those professions many people think is easy. Telling someone how to do something IS easy. But it’s not training. Training is about two-way communication and building trust. And it’s about persuading people to change. That’s the hard part.


Abi Daruvalla offers tailor-made ‘training the trainers’ workshops for trainers and journalists involved in training. The aim is to help them design and deliver (more) effective courses, workshops and/or coaching sessions based on well-formulated learning outcomes and creative learning activities.

But to be genuinely effective, training needs to be embedded into the broader goals of the organisation.

We offer tailor-made workshops/consultancy for training organisations and NGOs around the world who are involved in training activities for the media. 

This means working with clients and discussing the need for a comprehensive learning needs analysis, looking at ways to develop relevant training, select effective trainers and evaluate results.


Check out our clients and the special training projects Abi has worked on around the world. And read her blog about the two media NGOs in Bangladesh she worked with 2013.