International media training
If you understand journalists and what they need to produce a good story, you won't see them as the enemy.
When it comes to media training, our accent is on cross-border communication. How do you get your story across to target groups outside your home market? Are the British press going to ask the same questions as the Dutch?
And what happens when something goes wrong? When the world’s media spotlights are suddenly glaring at your company or organisation? Because you have to announce job cuts, or someone at your school goes crazy, or Facebook directs thousands of teenagers to your village? Or there’s a major train crash, court case or explosion in the place you are responsible for… What are you going to say?
Formulating and delivering key messages, preparing press conferences, interviewing and presentation techniques, writing web text, the art of blogging, crisis communication or adding social media to the communication mix. The focus is up to you.
The context is up to you too: individual training sessions, team workshops, management seminars, conference presentations or discussion panels.
Our media training is designed to meet the needs of directors, managers and communication professionals working for businesses and NGOs that operate internationally. Check out our client list and testimonials.
- “Media training sessions with U2Media are an eye-opener. They combine valuable insights into the way media works with hands-on practice. I have seen trainees dramatically improving their presentation in just a few hours - a very remarkable result.”Margherita Buoso, European Space Agency
- “Over the years, we have used U2Media for media training at management and executive board level. Instead of focusing on weaknesses, U2Media builds on an individual’s strengths, giving people the confidence to get clear messages across. U2Media's team of experts are highly capable.”Cilesta van Doorn, Manager Corporate Communications Tele2
- “U2Media's media training was fantastic... I will never forget the importance of preparing key messages and learnt to love the TV camera rather than fear it. The critical and constructive feedback was just what I needed.”Ans Zwerver, former Dutch Green Party senator and member of the Council of Europe (now country director Afghanistan for the National Democratic Institute)
- “We used U2Media for a variety of sessions – from media training for support staff to presentation training at executive level. We particularly appreciate U2Media's combination of trainers from different disciplines. They are well prepared and give valuable feedback, especially on the practical exercises in front of the camera.“Nanke Kramer, former Corporate Communications Manager, APX Group